Australian biscuit company Arnotts is suing the royal couple William and Kate over copyright infringements related to the recent release in a French magazine of images of a topless Middleton. The company claims that the images are a direct copy of artwork which had been designed for a product range of biscuits in existence long before the royal couple were snapped “alfresco” whilst on holidays. A company spokesperson had the following to say.
“Here at Arnotts we pride ourselves on not only producing the world's best biscuits but also in creating unique and evocative imagery to promote our exceptional range. It has recently been brought to our attention that one of our iconic brandings has been stolen, either knowingly or unknowingly, by the royal couple and used without any acknowledgement of it's Arnotts' origins. We have legal ownership over the use of the word 'Royals' used in conjunction with adjacent breast imagery and based on the advice from our team of lawyers we will be seeking damages from William and Kate for this blatant violation of our corporate imagery and branding.”
The Arnotts biscuit packaging clearly showing the use of the word “Royals” with the signatory adjacent breast imagery.
The royal couple have responded by claiming that they were unaware of the Arnotts company and it's product line but will work with the Australian biscuit icon to arrive at a fair and satisfactory outcome for all parties. Interestingly things could have been worse for William and Kate as the first working name for the Arnotts biscuit line was “The Royal Couple” before being changed to “Royals”, which would have meant even more potential copyright infringements dating all the way back to the famous fairytale royal wedding.